Kayali Fragrances is a Dubai-born luxury fragrance brand founded in 2018 by Mona Kattan (sister of Huda Kattan, co-founder of Huda Beauty), with the name translating to "my imagination" in Arabic. Rooted in Middle Eastern scent-layering rituals, Kayali bridges traditional Arabian perfumery with modern Western innovation, encouraging wearers to create bespoke signature scents through intentional blending.

 

Crafted in France with premium ingredients and renowned perfumers, its iconic fragrances include Vanilla | 28 (a cult-favorite gourmand with vanilla orchid and brown sugar) and Lovefest Burning Cherry | 48 (a bold fruity-floral with cherry and jasmine)Kayali Perfume. Characterized by long-lasting formulas, multi-faceted jeweled bottles, and cruelty-free formulations, Kayali redefines fragrance as a personal, emotional journey—turning layering into a pop language of self-expression. It transitioned to a standalone brand in 2025 while retaining its playful yet luxurious spirit.