Valentino Fragrances, the olfactory expression of the iconic Italian luxury fashion house founded in 1960 by Valentino Garavani in Rome, debuted its first signature scent in 1978 (simply "Valentino") and has since evolved into a symbol of Roman elegance and couture-inspired perfumery. Since 2011, the brand's beauty division has been developed in partnership with Puig Group, aligning fragrance creation with its high fashion DNA.

 

Under creative director Pierpaolo Piccioli, Valentino crafts scents that blend timeless Italian romance with modern boldness, celebrating the brand's signature Valentino Red and "Rockstud" motifs. Iconic collections include: Valentina (2011, a floral-oriental debut with Puig), Born in Roma (2019, vibrant, creamy florals in studded bottles), and Voce Viva (2020, a powerful floral-chypre anthem of self-expression).

 

Valentino fragrances feature luxurious, couture-inspired packaging—often adorned with the iconic Rockstuds—embodying the brand's ethos of "wearable high fashion": where every scent is a "liquid dress" that combines sophistication, passion, and unapologetic femininity/masculinity.